SOGOOD
OUR STORY
We were born and raised in the Amazon region, more precisely in the city of Belém, the capital of Pará state. We had the privilege of being in daily contact with the charms of the Amazon and the gifts this majestic forest gave us every day, from the inebriating singing of birds to the delights of its unique fruits such as açaí, cupuaçú, muruci, bacuri, taperebá, amongst other equally exotic and tasty fruits. However, one has always stood out not only for its exotic flavor, but also for the benefits to human health: the açaí.
Regarded as the most powerful natural energy and antioxidant fruit in the Amazon, açaí is part of the daily diet of the people of Pará and of indigenous people over centuries, and having recently become a favorite of Brazilians and increasingly appreciated worldwide. These unique qualities in an abundant fruit in our region motivated us to produce on a large scale for Brazil and for the world.
Due to these unique qualities in an abundant fruit in our region, we decided to produce – on a large scale for Brazil and for the world – a product that had both taste and energy combined with the antioxidant power that only açaí has. Thus arose the SOGOOD products, bringing natural benefits to all corners of the planet with a humanitarian mission to contribute 20% of its net profit to cancer research to be developed by California’s VEEVA INDUSTRIES LLC, which was establish for this end by a Brazilian biomedical engineer born in Belém, Capital of Pará State, with a PhD from the University of Berkeley-Ca, one of the most prestigious institutions in the world.
The Açaí berry has antioxidant, purifying, stimulating and anti-inflammatory properties, and its several benefits include:
1. Delays aging: due to its antioxidant properties, Açaí can eliminate free radicals and prevent premature aging;
2. Strengthens the immune system: as it is rich in vitamin C, omega-9 and anti-cytokines, Açaí can improve the immune system, strengthen cells and suppress the evolution of cancer and neurodegenerative diseases such as Alzheimer’s;
3. Improves the cardiovascular system: Açaí can lower and balance circulating cholesterol levels and prevent atherosclerosis, for example, besides preventing clot formation and promoting vessel relaxation, thus improving blood circulation in general;
4. Improves bowel function: As it is a fiber-rich fruit, Açaí can improve bowel function, besides helping in the body’s detoxification process;
THE BENEFITS OF AÇAÍ
5. Provides energy: Açaí is a very energetic fruit, that is, it can provide the energy the body needs to perform its functions after strenuous exercise, for examle, thus helping combat fatigue and muscle exhaustion;
6. Fights anemia: Açaí is rich in iron and can be used as one of the nutritional strategies to fight anemia.
Açaí can also be used to aid in weight loss as it can lessen the negative effects of an irregular or very restricted diet, for example. However, weight loss only happens with the consumption of Açaí associated with regular exercise practice and a balanced diet.
THE LEGEND OF AÇAÍ
The legend has it that there was a very large indigenous tribe. As food was scarce, it was difficult to feed the entire tribe. Then, Chief Itaki made a very cruel decision. He decided that, from that day on, all newborn children would be sacrificed to stop population growth in the tribe.
But, one day the chief’s daughter, named Iaçá, gave birth to a girl who also had to be sacrificed. Iaçá got desperate and cried every night missing her child. After many days of confinement in the hut, she begged Tupã (their God) to show her father another way to help his people without having to sacrifice the children.
And on a moonlit night, Iaçá heard a child’s cry. She walked to the door of her hut and saw her smiling little daughter standing by a large palm tree. She rushed to her daughter and cuddled her up. But, mysteriously, her daughter disappeared.
Iaçá was inconsolable and cried to death. The next day, her body was found embraced to the trunk of the palm tree; however, her face still had a smile of happiness and her eyes were pointing to the top of the palm, which was bearing little dark berries.
Then, Itaki commanded that the fruits be picked, and a reddish juice was obtained, which he named Açaí, in honor of his daughter Iaçá (which is açaí backwards). He fed his people and, as from that day, he revoked the order to sacrifice the newborn children.
(Source: Wikipedia)